D-Mark

INTRODUCTION TO THE HONG KONG D-MARK DESIGN CERTIFICATION SCHEME

Good design adds value to products and services.  Through sophisticated and thoughtful applications, design can bring long-term benefits to brands and businesses.  With the aim of encouraging companies to build capable design teams, the Design Council of Hong Kong launches the “Hong Kong D-Mark Design Certification Scheme”, in short “D-Mark”, to give recognition to companies that have established an effective framework for harnessing quality designs.

Companies with a valid HKSAR Business Registration that pledge to comply with the requirements set by the Design Council of Hong Kong are eligible to apply for the D-Mark.  Successful applicants shall be entitled to use the D-Mark logo on all promotional materials (except products) once written approval has been granted.  Right of usage of the D-Mark is granted on a yearly basis.

Benefits of having the D-Mark

1. Enhancing company image – The Mark endorses the company’s efforts to pursue design excellence.
2. Fostering a culture of design and creativity in the company.
3. Companies conferred with the D-Mark can help promote the value and benefits of excellent designs to the business community and the general public.
4. Seminars and activities on design related subjects will be organized for D-Mark holders.
5. D-Mark holders will be publicized through the Federation’s website and publications.
6. Various media will be used to publicize D-Mark holders.